Firming and tightening refer to improving the skin’s elasticity, structure, and overall lift—key elements that naturally decline with age, sun exposure, and collagen loss. As skin produces less collagen and elastin over time, it can begin to sag or feel less toned, especially around the jawline, cheeks, and neck. Firming treatments work to stimulate collagen production, strengthen the dermal matrix, and enhance skin density. This can be achieved through topical ingredients like peptides and growth factors, or professional treatments such as microneedling, radiofrequency, or ultrasound therapy. With consistent care, firming and tightening strategies help restore a more youthful, sculpted appearance and support long-term skin resilience.